Web design is an amazing blend of art and science. In fact, for many professionals, a website’s design is the first factor for them to judge any website’s credibility! It is an intimidating process and may take a lot of time to master. A web designer is someone who employs a mix of creativity and technical expertise to help create a website, and the subject may look overwhelming at first, but trust us, it isn’t the case.
Many may not understand how crucial it is, but web design influences almost every other factor of your website, such as UI/UX, bounce rate, loading speeds, page load times, and many more. No matter what the business may be, web design is what will make your website usable and likeable.
So without further ado, let’s dive in and check out some of the cool tricks and tips that will go a long way in sprucing up your web design career.
Have a plan
Since you’ve acknowledged that your website needs some design improvement, it is time to get your hands dirty. In addition, this might be the perfect moment to design a plan for the website. Here, all one has to do is map out what needs to be there on the website. For instance, every site has a customer journey that requires improvement and enhancement. So, one needs to focus on that.
Focus on your potential to become a customer. This customer journey will allow you to focus on the pages that need to be converted for client perspective. Understanding such a situation may help design a website that helps nurture and improve leads through several sales funnels.
Reduce friction and remove distractions
Some aspects of a website tend to detract and derail a customer from the message and value your website is trying to convey or demonstrate. Things like long content, complicated animations, and stocky images are a few examples. Remember, an audience only has the attention of eight seconds. Hence, make it all clear what a user can learn from the viewing page. And, while they adhere to such an activity, ensure that they do not get distracted.
Add social proof
Social proof is all about how much you emphasize the reviews on sites like Amazon. It’s human psychology to check reviews of a specific product before purchasing. We often check the stars a product has received and then kick our decisions in its favour. By adhering to such activity, we trust a product by believing that it promises to deliver.
Consider applying the same effect to your product. Think about how you can deliver these products or services to potential customers or existing clients without hassle. One of the studies also demonstrates that prospects are likely to buy products with positive testimonials.
Once you already have visitors on the website through your blog or homepage, it is time to guide them to specific pages that may convert them or nurture their interests. Do not forget; that people are passive when it comes to going around a particular website. One needs to point people in the correct direction, disallowing them to struggle.
So, when you get the website designed, place effective and strategic CTAs. It does not have to follow a set parameter. Just decide on places where these buttons can be developed.
Use proper stock images
Some people struggle with images placed on the website. Suppose you have a blog that focuses on travel journeys or journals. What would you want your viewers or readers to check on the website? Content and images, right? Well, what if the pictures are misleading? This can be a sudden turn-off since people look to visualize travel activities and journeys. So, whenever you go with a visual-centric design, pick the correct stock photo or upload yours for a personalized experience. Website users will subconsciously negate and drift away, adding to the exit analytics of the website.
So these are a few tips and tricks that you can employ to be a better and cooler web designer. Whether it is the format aesthetics, testing or screen ratios, always remember that your work will only come out at its best if you test and review it. Eventually, you will get better and learn to implement your ideas on projects. Speaking of which, there are various levels in design, and hence, one fantastic tip is that it is always best to take the step-by-step learning approach for clarity and developing your skillset.
It is one thing to read and try such tips and tricks, but it is another to adapt to the project needs and improvise changes on the spot. And such adaptability is what makes a good web designer, and the fact that they understand principles and are open to experimenting for great results.
This article was originally published on Artisynq
Featured Image Credits: Pixabay